{"id":9392,"date":"2024-09-12T10:54:22","date_gmt":"2024-09-12T10:54:22","guid":{"rendered":"https:\/\/staging.itvt.de\/en\/?post_type=dl-project&#038;p=9392"},"modified":"2026-02-23T05:23:19","modified_gmt":"2026-02-23T05:23:19","slug":"thyssenkrupp-materials-services","status":"publish","type":"dl-project","link":"https:\/\/staging.itvt.de\/en\/portfolios\/thyssenkrupp-materials-services\/","title":{"rendered":"Thyssenkrupp Materials Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9392\" class=\"elementor elementor-9392\" data-elementor-post-type=\"dl-project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-904ca2 elementor-section-full_width elementor-section-height-min-height elementor-section-content-top elementor-section-height-default elementor-section-items-middle\" data-id=\"904ca2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4197f083\" data-id=\"4197f083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71b838eb elementor-widget elementor-widget-heading\" data-id=\"71b838eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thyssenkrupp Materials Services\u00a0 <\/br>\nImproved cross-selling with SaRA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16d258ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16d258ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76c4dcc\" data-id=\"76c4dcc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b7fd666 elementor-widget elementor-widget-heading\" data-id=\"5b7fd666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At a Glance <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366871ff elementor-widget elementor-widget-text-editor\" data-id=\"366871ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #005a80\"><strong>The company <\/strong><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1584bde3 elementor-widget elementor-widget-image\" data-id=\"1584bde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200.png\" class=\"attachment-large size-large wp-image-9394\" alt=\"Thyssenkrupp logo, showcasing a modern design with blue colors, representing the company&apos;s brand identity\" srcset=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200.png 400w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200-300x150.png 300w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200-24x12.png 24w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200-36x18.png 36w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyssenkrupp_400x200-48x24.png 48w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24684c1 elementor-widget elementor-widget-text-editor\" data-id=\"24684c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW91052419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91052419 BCX0\">Head <\/span><\/span><span class=\"TrackedChange SCXW91052419 BCX0\"><span class=\"TextRun SCXW91052419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW91052419 BCX0\">Quarter<\/span><\/span><\/span><span class=\"EOP SCXW91052419 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:256}\">\u00a0<\/span><\/strong><br \/><span class=\"TrackedChange SCXW77452089 BCX0\"><span class=\"TextRun SCXW77452089 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW77452089 BCX0\">Essen (Ruhr)<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW77452089 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506b3fbe elementor-widget elementor-widget-text-editor\" data-id=\"506b3fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW103778056 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103778056 BCX0\">Industry<\/span><\/span><span class=\"EOP SCXW103778056 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:256}\">\u00a0<\/span><\/strong><br \/><span class=\"TextRun SCXW80370670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW80370670 BCX0\">Industrial trade Materials and raw materials<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4295c959 elementor-widget elementor-widget-text-editor\" data-id=\"4295c959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TrackedChange SCXW188179155 BCX0\"><span class=\"TextRun SCXW188179155 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188179155 BCX0\">Project k<\/span><\/span><\/span><span class=\"TextRun SCXW188179155 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188179155 BCX0\">ey <\/span><\/span><span class=\"TrackedChange SCXW188179155 BCX0\"><span class=\"TextRun SCXW188179155 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188179155 BCX0\">results<\/span><\/span><\/span><span class=\"EOP SCXW188179155 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:256}\">\u00a0<\/span><\/strong><\/p><p><span data-contrast=\"none\">300 users<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<br \/><\/span><span data-contrast=\"none\">3 months implementation time<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e530e elementor-widget elementor-widget-text-editor\" data-id=\"11e530e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Technologie<\/strong><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Microsoft Dynamics 365<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Microsoft Azure<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Microsoft <\/span><span data-contrast=\"none\">Power BI<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">SaRA<\/span><span data-contrast=\"auto\"> &#8211; <\/span><span data-contrast=\"auto\">Sales Representative Assistant<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73bc3ebb elementor-widget elementor-widget-text-editor\" data-id=\"73bc3ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TrackedChange SCXW188179155 BCX0\"><span class=\"TextRun SCXW188179155 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW188179155 BCX0\"><span class=\"TextRun SCXW167127266 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167127266 BCX0\">Consulting<\/span><\/span><\/span><\/span><\/span><\/strong><\/p><p><span data-contrast=\"none\"><span class=\"TrackedChange SCXW40517950 BCX0\"><span class=\"TextRun SCXW40517950 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW40517950 BCX0\">Workshops on professional requirements and technical integration<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW40517950 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-56dc2bb1\" data-id=\"56dc2bb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3cffb2 elementor-widget elementor-widget-heading\" data-id=\"f3cffb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490128dd elementor-widget elementor-widget-text-editor\" data-id=\"490128dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Cross-selling can make a significant contribution to increasing sales and customer loyalty &#8211; but only if it is implemented correctly. After all, every single customer contact offers potential for cross-selling.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In order to <\/span><span data-contrast=\"none\">utilise<\/span><span data-contrast=\"none\"> this potential, a powerful system is required that provides <\/span><span data-contrast=\"none\">customised<\/span><span data-contrast=\"none\"> product recommendations at the right moment. That&#8217;s why <\/span><span data-contrast=\"none\">thyssenkrupp<\/span><span data-contrast=\"none\"> Materials Services specifically relied on ITVT&#8217;s AI-based cross-selling solution to inform its customers about optimal and <\/span><span data-contrast=\"none\">customised<\/span><span data-contrast=\"none\"> products.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The often short contact times when taking orders over the phone were to be <\/span><span data-contrast=\"none\">utilised<\/span><span data-contrast=\"none\"> for cross-selling. To achieve this, it was necessary to provide <\/span><span data-contrast=\"none\">customised<\/span><span data-contrast=\"none\"> product recommendations at the right moment using an intelligent AI-based solution. In addition, the solution needed to be easy to use and quick to implement without any training.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">This is where the consultants from ITVT entered the scene: as a Microsoft partner from the early days and an experienced, certified IT service provider for Microsoft Dynamics 365 and AI solutions, ITVT provided targeted advice and convinced the project managers to use <\/span><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> &#8211; the Sales Representative Assistant from Microsoft.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508281b elementor-widget elementor-widget-heading\" data-id=\"508281b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32103215 elementor-widget elementor-widget-text-editor\" data-id=\"32103215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Following the successful, seamless implementation of <\/span><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> in the<\/span> <span data-contrast=\"none\">Microsoft Dynamics 365 environment and integration into <\/span><span data-contrast=\"none\">thyssenkrupp<\/span><span data-contrast=\"none\"> Materials Services&#8217; CRM system, users can now access AI-generated product recommendations tailored to the customer&#8217;s needs after <\/span><span data-contrast=\"none\">analysing<\/span><span data-contrast=\"none\"> the available data.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> uses artificial intelligence (AI) to provide accurate recommendations through detailed analyses of the purchasing <\/span><span data-contrast=\"none\">behaviour<\/span><span data-contrast=\"none\"> of each individual customer and makes a significant contribution to increasing cross-selling revenue and improving customer loyalty.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TrackedChange SCXW191911460 BCX0\"><span class=\"TextRun SCXW191911460 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191911460 BCX0\">A total of over 300 users can now quickly and easily access and use the relevant data.<\/span><span class=\"NormalTextRun SCXW191911460 BCX0\"> Thanks to the existing interfaces, the implementation time was around six months &#8211; from planning to full implementation. Even after <\/span><span class=\"NormalTextRun SCXW191911460 BCX0\">a short time<\/span><span class=\"NormalTextRun SCXW191911460 BCX0\">, a significant increase in sales turnover and an improvement in customer loyalty could be <\/span><span class=\"NormalTextRun SCXW191911460 BCX0\">observed<\/span><span class=\"NormalTextRun SCXW191911460 BCX0\">.<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW191911460 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37560fb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37560fb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e3bc103\" data-id=\"7e3bc103\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b180c4 elementor-widget elementor-widget-heading\" data-id=\"30b180c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementation &amp; results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a0640a elementor-widget elementor-widget-text-editor\" data-id=\"70a0640a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TrackedChange SCXW159968174 BCX0\"><span class=\"TextRun SCXW159968174 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159968174 BCX0\">To make the implementation of <\/span><\/span><\/span><span class=\"TrackedChange SCXW159968174 BCX0\"><span class=\"TextRun SCXW159968174 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW159968174 BCX0\">SaRA<\/span><\/span><\/span><span class=\"TrackedChange SCXW159968174 BCX0\"><span class=\"TextRun SCXW159968174 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159968174 BCX0\"> as user-friendly and efficient as possible, several accompanying workshops were <\/span><\/span><\/span><span class=\"TrackedChange SCXW159968174 BCX0\"><span class=\"TextRun SCXW159968174 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW159968174 BCX0\">organised<\/span><\/span><\/span><span class=\"TrackedChange SCXW159968174 BCX0\"><span class=\"TextRun SCXW159968174 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159968174 BCX0\"> by the ITVT project and consulting team:<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW159968174 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:23168,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Workshops on functional requirements and technical integration.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:23168,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Implementation of MVP (Minimum Viable Product) and pilot operation with pilot user feedback.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:23168,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Iterative adjustments and enhancements to the solution with rollout, <\/span><span data-contrast=\"none\">hypercare<\/span><span data-contrast=\"none\"> &amp; monitoring.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e38ed51 elementor-widget elementor-widget-text-editor\" data-id=\"5e38ed51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Even during the MVP phase, a significant increase in sales turnover and an improvement in customer loyalty was observed.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Overall, <\/span><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> has continuously generated additional annual sales in the seven-figure euro range since its introduction. The quality of product recommendations is also consistently at a very high level and the vast majority of recommendations actually lead to purchases. <\/span><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> product recommendations can now also be used specifically in marketing campaigns.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Furthermore, Thyssenkrupp Materials is planning to introduce the <\/span><span data-contrast=\"none\">SaRA<\/span><span data-contrast=\"none\"> system in other business units of the Group as well<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6979fc54\" data-id=\"6979fc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b9665d elementor-widget elementor-widget-image\" data-id=\"79b9665d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"991\" height=\"529\" src=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp.jpg\" class=\"attachment-large size-large wp-image-9395\" alt=\"Modern office buildings at night with illuminated windows and a large glass facade displaying\" srcset=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp.jpg 991w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp-300x160.jpg 300w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp-768x410.jpg 768w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp-24x13.jpg 24w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp-36x19.jpg 36w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/thyrenskupp-48x26.jpg 48w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Headquarters of Thyssen Krupp AG in Essen<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c40a2b elementor-widget elementor-widget-image\" data-id=\"70c40a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"820\" height=\"276\" src=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry.jpg\" class=\"attachment-large size-large wp-image-9396\" alt=\"Interior of a large warehouse with metal pipes and coils stored on orange metal racks along both sides. The floor is reflective and the space is well-lit with natural light from the ceiling windows\" srcset=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry.jpg 820w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry-300x101.jpg 300w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry-768x258.jpg 768w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry-24x8.jpg 24w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry-36x12.jpg 36w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/industry-48x16.jpg 48w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Thyssenkrupp is one of the world's leading materials traders, including steel<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2687dd23 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2687dd23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12737023\" data-id=\"12737023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66eb08ac elementor-widget elementor-widget-text-editor\" data-id=\"66eb08ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-size: 20px;\"><span class=\"TrackedChange SCXW6497873 BCX0\"><span class=\"TextRun SCXW6497873 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW6497873 BCX0\">Contact us: we would be happy to <\/span><span class=\"NormalTextRun SCXW6497873 BCX0\">advise<\/span><span class=\"NormalTextRun SCXW6497873 BCX0\"> you.<br \/><\/span><\/span><\/span> <\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14441 alignleft\" src=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo-300x78.png\" alt=\"ITVT Group logo featuring a stylized four-pane window icon on the left and the text \u2018ITVT Group\u2019 in teal blue on the right.\" width=\"300\" height=\"78\" srcset=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo-300x78.png 300w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo-24x6.png 24w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo-36x9.png 36w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo-48x13.png 48w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-itvtlogo.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23eb3872 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23eb3872\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27fecc23\" data-id=\"27fecc23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334a8e39 elementor-widget elementor-widget-image\" data-id=\"334a8e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"181\" src=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner.png\" class=\"attachment-large size-large wp-image-9384\" alt=\"Professional business portrait inside a circular green frame, showing an individual in formal business attire against a clean, light background, representing corporate professionalism and a polished executive profile.\" srcset=\"https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner.png 180w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner-150x150.png 150w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner-24x24.png 24w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner-36x36.png 36w, https:\/\/staging.itvt.de\/en\/wp-content\/uploads\/2025\/01\/johannes-wagner-48x48.png 48w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49d8e470\" data-id=\"49d8e470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-656e6155 elementor-widget elementor-widget-text-editor\" data-id=\"656e6155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Johannes Wagner <\/strong>\n<strong>Manager f\u00fcr Data &amp; AI<\/strong>\n\n<a style=\"color: #00314f\" href=\"mailto:Johannes.Wagner@itvt.de@www.itvt.de\">Johannes.Wagner@itvt.de<\/a>\n<a style=\"color: #00314f\" href=\"https:\/\/staging.itvt.de\/en\/\">www.itvt.de<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1eb64827\" data-id=\"1eb64827\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a7e49b elementor-widget elementor-widget-text-editor\" data-id=\"55a7e49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eTogether with ITVT, we were able to implement our Azure AI cross-selling solution SaRA &#8211; Sales Representative Assistant in a short time and use it productively. The results have fully convinced us: Over 40 percent of the sales target was already achieved in just three months during the introduction phase.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b012b elementor-widget elementor-widget-text-editor\" data-id=\"2e4b012b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stefan K\u00f6hler<br \/><em><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">IT Program Manager CRM<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thyssenkrupp Materials Services\u00a0 Improved cross-selling with SaRA At a Glance The company Head Quarter\u00a0Essen (Ruhr)\u00a0 Industry\u00a0Industrial trade Materials and raw materials Project key results\u00a0 300 users\u00a03 months implementation time Technologie Microsoft Dynamics 365\u00a0 Microsoft Azure\u00a0 Microsoft Power BI\u00a0 SaRA &#8211; Sales Representative Assistant\u00a0 Consulting Workshops on professional requirements and technical integration\u00a0 The Challenge Cross-selling can<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","project-cat":[],"class_list":["post-9392","dl-project","type-dl-project","status-publish","hentry"],"acf":{"dl_description":"","dl_pinterest_image":null,"dl_hashtags":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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