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Silos are an obstacle to communication – regardless of whether they are topic silos or the handling of data. People are quick to talk about the famous ivory tower, where information seems to be out of reach.
In order to break down these silos, a renowned German clothing manufacturer with a long tradition and a wide range of high-quality clothing products decided to undergo a digital transformation together with the IT experts of the ITVT Group.
The start of the project was the challenge of centralizing existing customer data. These had been stored for years in separate, different data silos that only a few departments such as marketing or sales had access to – this was now to be changed.
The existing IT infrastructure also included traditional on-premise systems (ERP, POS system), a webshop and various e-mail and performance marketing systems without a central interface. A holistic analysis of customer data to improve the company’s service and offer could not be given in this way.
ITVT provided detailed advice here and was able to demonstrate the advantages of a central ERP and CRM system. Thanks to central interfaces and integration into the cloud, the added value was quickly grasped. The project team deliberately decided on the possibilities of modular systems and the integration of analysis platforms for better evaluation of future data.
After the successful targeted platform development and implementation of an analytics platform based on Azure Data Lake, Power BI and Dynamics 365 Customer Insights, employees benefited directly from better data quality and central availability.
The next steps envisaged merging the data from the various on-premise systems into the cloud. To ensure that the company can gain a holistic view of its customer data in the future, the marketing and sales processes have also been improved through the following measures.
Together with ITVT, the company was able to benefit in several ways and adapt its processes and systems profitably. When will you take the next step into digitalization?
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