When a customer makes a purchase, they often have different items in mind or are open to additional products that complement their original choice. Cross-selling takes advantage of this by offering related items at the time of purchase, giving sellers the opportunity to increase sales and increase revenue.
However, cross-selling can be challenging because salespeople usually don’t know in advance what else a customer might be interested in, leading to missed opportunities. This is where SaRA, our Sales Representative Assistant, comes in. SaRA analyzes past customer behavior and purchase history to generate recommendations for complementary products, giving salespeople more opportunities for successful cross-selling.
Implementing SaRA as a sales tool has proven extremely beneficial for its users and has even contributed to an additional seven-figure increase in annual sales for one of our clients. Below are some of the key benefits our clients have experienced by integrating SaRA into their workflows:
We have published a use case that presents SaRA in action and the results from its practical implementation.
As a reliable Microsoft partner in Germany , we help you improve your business with advanced technologies . If you would like to know how our solutions can be seamlessly integrated into your processes , we would be happy to advise you.

Johannes Wagner
Data & AI
E-Mail: johannes.wagner@itvt.de
Phone: +49 1573 1312647
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